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You can contact us in a number of ways: By phone: Display Advertising: 01924 375111 Classified Advertising 01924 363131 By fax: 01924 433003/290451 By email: advertising@wakefieldexpress.co.uk By post: Advertising Department, Wakefield Express, Express House, Southgate, Wakefield, West Yorkshire, WF1 1TE.
If
you're a new advertiser I'm sure you will have seen lots of advertising avenues
open up to you; leaflets, TV, radio, posters, directories and magazines to name
but a few. The newspaper society conducted a survey and found that more people
noticed the ads in their local newspaper than they did watching TV, reading magazines
and national newspapers and listening to radio. The same survey also concluded
that people found the advertising more relevant and useful compared with the other
media outlets and they were less likely to skip over and avoid reading them.*
Display seeks the reader If you have a product or service to sell, wish to increase sales or raise brand awareness for your company's product or services then display advertising is more relevant for your business. Display advertising usually appears in the news pages of the newspaper and will usually be among a variety of different businesses. The initial aim of the 'Display' advertisement is to catch the readers attention as they are reading through the newspaper.
The reader seeks classified Readers browsing through the classified columns are doing so for a reason - they are looking to buy a service or product, and this is made easy for them as the classified section is separated into different headings or 'classifications'. These can be property, motors, jobs, sales and service, personal or travel etc. A classified advertisement is one that has been designed to appear under a specific heading in this section.
Sponsorship of an event, a product, a section of the newspaper or website is a great way to build brand awareness locally. Research shows that compared to other media, local media is the more trustworthy and reliable*, businesses can capitalise on the trust built up by our brand at the Express and the strength of the many opportunities available within our company's portfolio of products. Whether becoming a sponsor at one of our many community events or award ceremonies or sponsoring the weather forecast on our website, through association, sponsorship within our portfolio of products can help build brand awareness.
Our friendly sales staff will only be concerned about what is best for your business and will aim to put together an advertising solution that will meet your specific needs. To enable them to do this they will ask you questions about your business and what you are trying to achieve - only then will they suggest a suitable advertising package. If your advertising request is through fax, post or email, it would help us if you could provide the following additional information: your line of business, what you will be advertising, a budget and suggested ad size. Please remember to leave your name and contact details. | |||||||||||
