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Make the Headlines! A wrap is the four outer pages that cover our free newspaper titles. They allow you and your company to gain maximum exposure as soon as the newspaper has dropped through the readers' letterbox. Wraps can be a mix of editorial, advertising and photographs.
The
Wakefield Express and associated titles and website can offer you and your business
the opportunity to reach an ever increasing audience of over 450,000. We can tailor
make a marketing package to specifically target your required audience at a budget
that suits you. On these pages we have examples of such advertising campaigns.
Advertorials give businesses the opportunity to tell our readers more about their company and the services or products they offer. They consist of an eye catching advertisement, which will include corporate identity, contact details, opening times and special offers etc. Adjacent to this advertisement is a panel of editorial, this could also include photographs. The editorial allows our readers to gain further insight into your business, this could be the history, a case study, testimonials or future plans. Our features editor will conduct a telephone interview in order to write this editorial to our house style.
Features are typically a page within the newspaper about a specific theme, these can be topical, seasonal, charitable, business to business or community based. These can also include reader competitions. The aim is to retain the readers' attention and interest in your advertisement through powerful design and editorial.
We produce award winning products, these vary from our monthly business to business platform to the annual school starters supplement , baby and toddler publication and the annual Yorkshire People and Leisure Guide bumper magazines. We have a schedule of features and supplements that have a specific audience in mind, these could be ideal for your business or alternatively we could tailor make a feature or supplement to suit your needs. Click here for an example.
Sponsorship of an event, a product, a section of the newspaper or website is a great way to build brand awareness locally. Businesses can capitalise on the trust built up by our brand at the Express and the strength of the many opportunities available within our company's portfolio of products. Whether becoming a sponsor at one of our many community events or award ceremonies or sponsoring the weather forecast on our website, through association, sponsorship within our portfolio of products can help build brand awareness. Click here for an example
You can insert your company leaflet or brochure in any of our titles. To gain maximum household penetration, you can use our free newspaper titles or alternatively benefit from the trusted and loyal readers of our paid for titles.
We hold over 20 different events accross the Wakefield, Dewsbury and Selby districts. All of which provide opportunities to target specific sectors of the community, extend the reach of your brand or give support to worthwhile causes. Click here for a list of out 2008 events. | ||||||||||||